Privacy Policy
Last updated: August 16, 2004

What This Privacy Policy Covers

This policy covers how LiftPort Inc. treats personal information that LiftPort Inc. collects and receives, including information related to your past use of LiftPort Inc. products and services. Personal information is information about you that is personally identifiable like your name, address, email address, or phone number, and that is not otherwise publicly available.

This policy does not apply to the practices of companies that LiftPort Inc. does not own or control, or to people that LiftPort Inc. does not employ or manage. In addition, certain LiftPort Inc. associated companies such as LiftPort Carbon, LiftPort Finance, and LiftPort Media have, or will soon have, their own privacy statements which can be viewed by visiting their respective websites.

LiftPort Inc. Privacy Policy

We believe customer privacy and data security are essential to our business. We will not sell, reveal or share your personal information to non-affiliated third parties, unless we have your explicit consent or are required to do so by law. We use SSL encryption, the industry standard for secure data transfer software, to ensure data you transmit through the Internet is protected against unauthorized access.

Information Collection and Use

LiftPort Inc. collects personal information when you register with LiftPort Inc., when you use LiftPort Inc. products or services, and when you visit LiftPort Inc. pages or the pages of certain LiftPort Inc. partners. LiftPort Inc. may combine information about you that we have with information we obtain from business partners or other companies.

When you register we ask for information such as your name, email address, birth date, gender, zip code, occupation, industry, and personal interests. For some financial services we may also ask for your address, Social Security number, and information about your assets. Once you register with LiftPort Inc. and sign in to our services, you are not anonymous to us.

LiftPort Inc. collects information about your transactions with us and with some of our business partners, including information about your use of financial products and services that we offer.

LiftPort Inc. automatically receives and records information on our server logs from your browser, including your IP address, LiftPort Inc. cookie information, and the page you request.

LiftPort Inc. uses information for the following general purposes: to customize the content you see, fulfill your requests for products and services, improve our services, contact you, and to conduct research.

LiftPort Inc. does not rent, sell, or share personal information about you with other people or nonaffiliated companies except to provide products or services you\'ve requested, when we have your permission, or under the following circumstances

We respond to subpoenas, court orders, or legal process, or to establish or exercise our legal rights or defend against legal claims. We believe it is necessary to share information in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of LiftPort Inc.\'s terms of use, or as otherwise required by law.

We transfer information about you if LiftPort Inc. is acquired by or merged with another company. In this event, LiftPort Inc. will notify you before information about you is transferred and becomes subject to a different privacy policy.

LiftPort Inc. may set and access LiftPort Inc. cookies on your computer.

We reserve the right to send you certain communications relating to the LiftPort Inc. service, such as service announcements and administrative messages, that are considered part of your LiftPort Inc. account, without offering you the opportunity to opt-out of receiving them.

This Web site may contain links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every Web site that collects personally identifiable information. This privacy statement applies solely to information collected by this Web site.

LiftPort Inc. may update this policy. We will notify you about significant changes in the way we treat personal information by sending a notice to the primary email address specified in your LiftPort Inc. account or by placing a prominent notice on our site.

This policy is effective as of 08/16/2004.